12 of the Best Business Tools for a New Business

Starting a new business can be daunting, but with the right tools, it can become much easier. Here are 12 of the best business tools for a new business:

1. Google Workspace – For email, calendar, documents, and storage

Google Workspace is a suite of tools designed to help people work together easier. Without question, you are already using Google… but you may not be taking full advantage of Google Workspace. It includes an email service, a calendar, and a cloud storage platform for documents, spreadsheets, presentations, and more.

With Google Workspace (what I personally consider to be one the best business tools in the world), users can create, edit, and share files with others in real-time, allowing multiple people to work on the same document simultaneously.

The tools can be accessed from any device with an internet connection, making it easy to collaborate and communicate with team members from anywhere. Google Workspace is a powerful set of tools that can help individuals and teams work more efficiently and effectively, whether for personal or professional use.

2. Hootsuite – For social media management and scheduling

Hootsuite is a computer program that helps people manage their social media accounts. It allows users to schedule and publish posts on multiple social media platforms at once, including Twitter, Facebook, Instagram, and LinkedIn. Hootsuite also provides tools for monitoring mentions and interactions, analyzing social media performance, and collaborating with team members.

By using Hootsuite, individuals and businesses can save time and stay organized while maintaining a strong social media presence. The program is available for desktop and mobile devices, and offers various pricing plans depending on the user’s needs and preferences.

3. Canva – For designing graphics, presentations, and social media posts

Canva is an online graphic design tool that allows users to create designs for a variety of purposes, including social media posts, presentations, flyers, and posters. It provides a user-friendly interface with drag-and-drop features, and offers a wide selection of templates, fonts, images, and graphics. Users can also upload their own images and customize designs to fit their needs.

Canva is a useful tool for individuals and businesses that want to create professional-looking designs without the need for extensive design skills or software. It offers a free version as well as a paid version with additional features and benefits.

4. Mailchimp – For email marketing and automation

Mailchimp is an email marketing platform that helps businesses and individuals create and send emails to their audience. It provides a user-friendly interface with drag-and-drop tools for designing emails, as well as pre-designed templates. Users can also manage their email list and automate their email campaigns with Mailchimp’s features, such as automated welcome emails, abandoned cart emails, and birthday emails.

Mailchimp also offers analytics and reporting tools to track the performance of email campaigns and monitor subscriber activity. Mailchimp can be integrated with other platforms and services to create a seamless email marketing experience for users. It offers both free and paid versions.

5. WooCommerce – For creating an e-commerce store

WooCommerce is a plugin for the WordPress website platform that allows people to create an online store. It adds special features to WordPress that make it easy for users to list products, manage inventory, and accept payments from customers.

The plugin also provides tools for managing orders, shipping, taxes, and is a popular choice for people who want to start an online store because it is easy to use and customizable. It can be used for selling physical or digital products, and is free to download and use.

6. Stripe – For online payment processing

Stripe is popular among small businesses and startups because of its simplicity and low transaction fees. It can be integrated with various e-commerce platforms and other software tools, making it a flexible payment solution for online businesses.

Stripe is a payment processing platform that allows businesses and individuals to accept payments online. It offers a variety of payment methods, including credit and debit cards, digital wallets, and bank transfers. In addition, Stripe also provides various tools for managing subscriptions, invoicing, and refunds.

7. HubSpot – For customer relationship management and marketing automation

HubSpot offers a CRM (and is what I personally consider to be one of the best business tools for customer relationship management) system that allows businesses to store and manage customer data, as well as track interactions and transactions with customers.

The platform is popular among small and medium-sized businesses because it offers an all-in-one solution for managing various aspects of the customer journey. HubSpot is available in both free and paid versions, with different levels of features and capabilities.

8. WordPress – For website creation and management

WordPress is a website platform that allows users to create (FYI – The website you are on now was built using WordPress) and manage their own websites or blogs. It provides a user-friendly interface and a wide selection of templates and themes that users can customize to fit their needs.

The platform is great for both small and medium-sized businesses because of its flexibility, ease of use, and low cost. WordPress can be used for a variety of website types, from personal blogs, and software implementation websites, to online stores.

9. Google Analytics – For website traffic and performance analysis

Google Analytics is a tool that helps website owners understand how people interact with their website. It provides data and insights about website traffic, including the number of visitors, where they come from, and what pages they visit.

In addition, the tool also offers information about user behavior, and l will let you automate the ability to track users when integrated with Google Ads. Furthermore, you can gather data on how long visitors stay on the website and what actions they take, such as filling out a form or making a purchase.

10. SurveyMonkey – For creating and conducting surveys

Survey Monkey is an online survey tool that allows users to create and send surveys to collect feedback and data from their audience. It provides a user-friendly interface with pre-designed survey templates and customizable survey questions. The tool also offers analytics and reporting features to help users interpret survey results and identify trends.

11. Calendly – For scheduling appointments and meetings

Calendly is an online scheduling tool that helps people set up meetings and appointments with others. It provides a simple and user-friendly interface for users to share their availability and allow others to schedule time with them. Calendly integrates with various calendar apps, such as Google Calendar and Outlook, to avoid scheduling conflicts.

The tool also sends automated reminders and confirmations to users and their invitees, and allows for customization of meeting types and durations. Calendly is useful for individuals and businesses who need to schedule appointments or meetings with clients, partners, or colleagues. It offers both free and paid versions with additional features and capabilities.

12. Monday.com – For project and team management

Monday.com is a team management platform that helps teams collaborate and manage projects in one place. It provides a user-friendly interface with customizable boards, timelines, and workflows. With Monday.com, team members can assign tasks, track progress, and communicate with each other in real-time.

The platform also offers features for project management, time tracking, and analytics to help teams stay on top of their work. Monday.com is useful for businesses and organizations of all sizes who need to manage projects and tasks with multiple team members. It offers both free and paid versions with different levels of features and capabilities.

In Conclusion…

This was just a short list of some of the best business tools to help streamline various aspects of your business. In addition, using these tools can increase productivity, and allow you to focus on what’s most important – growing your business.

Stay tuned for more posts like this or read a few more at on our blog page !

Best Business Tools: Our Story

The seed of “Best Business Tools” was planted in the fertile ground of my own entrepreneurial struggles.

As a fledgling business owner, I was drowning in a sea of software options, each promising the moon but delivering nothing but frustration.

CRMs, accounting platforms, and marketing tools that sucked the life out of my budget. I was a small fish in a vast ocean, lost and couldn’t find affordable tools that fit my needs.

Each wrong turn meant wasted time, lost money, and chipped away at my dream of smiling customers.

That’s when the spark ignited. I couldn’t be the only one lost in this software jungle.

There must be countless other small business owners, struggling with the same “invisible software” enemy.

I realized then that my journey wasn’t just about making money, it should also be about helping others navigate the treacherous waters of business tools.

“Best Business Tools” isn’t just a website, it is meant to be a lifeline.

I poured my own blood, sweat, and tears into its creation.

And slowly a space where honest reviews, clear comparisons, and practical advice became the guiding lights for fellow small-medium business owners.

Today, Best Business Tools isn’t just a website, it’s a philosophy.

It’s philosophy reminding ourselves that we’re not alone in this journey – For example; that even the smallest bakery can rise above the software storm and bake its way to success.

So, if you’re an SMB owner lost in the software jungle, don’t despair.

Come join the “Best Business Tools” family.

Let’s navigate this labyrinth together, one software success story at a time.